CASE STUDIES 案例分析

THE NORTHGATE 的精确(PRECISION)雪柜给予客户完美体验-- THE NORTHGATE’S PRECISION FRIDGES HELP DELIVER A ‘GREAT EXPERIENCE’

栗宝集团(The Chestnut Group)的目标是“带点苏荷馆(Soho House)进伯里(Bury)酒店”

The Chestnut Group aims to ‘bring a bit of Soho House to Bury’

 

栗宝集团(The Chestnut Group)的典型特点在于优越的服务,时尚的内饰和美味的食物—所有这些都是美好体验的代名词。要做到这点,厨房和酒吧设备非常非常的重要。” 栗宝集团(The Chestnut Group)的创始人--菲利普•特纳(Philip Turner)如是说。栗宝集团是东英吉利(East Anglia)一家快速扩张的连锁酒店。这个集团有6家酒店的厨房和酒吧使用着精确制冷(Precision)的设备,包括最近开业的伯里圣埃德蒙德斯(Bury St Edmunds)的The Northgate。谈到The Northgate,菲利普说他们尝试“带点苏荷馆(Soho House)进伯里(Bury)酒店”。这是一个可以吃饭,喝酒,社交和有着10间卧室的多功能场地,在结束了吃喝玩乐后可以在这好好睡一觉。这个广受欢迎的餐厅和人来人往的鸡尾酒酒吧格外地引人注目的,同时家具和装修,包括一个别致的镀铜酒吧,都是时尚又热情洋溢的。

 “The defining pillars of The Chestnut Group are fantastic service, stylish interiors, and great food – and all of that should be synonymous with a great experience.  To deliver that, the kitchen and backbar equipment are very, very important.”  So says Philip Turner, founder of The Chestnut Group, a fast-expanding chain of hostelries based in East Anglia.  The Group uses Precision for its kitchen and backbar refrigeration in its six sites, including the recently opened The Northgate in Bury St Edmunds. 

With The Northgate, Philip says they were trying to “bring a bit of Soho House to Bury.”  It’s a place to eat, drink, socialise and, with ten bedrooms, have a good sleep at the end of it all.  The popular restaurant and busy cocktail lounge are crowd-pullers, while the furniture and décor, including a chic copper-clad bar, are stylish and welcoming.

“我们非常清楚我们的厨房和酒吧应该设计成什么样,” 菲利普说。“我们花了很多的时间和精力去考虑合适的材料,合适的颜色,合适的桌椅,以及我们想要营造的氛围。没有任何理由将这种理念在厨房门口停止。特别是在The Northgate,这里有一张主厨桌。同样的,我认为当客人站在酒吧里,他们看到的设备和酒吧的装饰能契合气氛这一点是非常重要的。”

 “At The Chestnut Group we are very aware of how our kitchens and our backbars look,” Philip says.  “We spend a lot of time and attention thinking about the right materials, the right colour palates, the right chairs and tables, the mood we are trying to set.  I don’t see any reason why that should stop when you get to the threshold of the kitchen door.  Especially here at The Northgate, where we have a chef’s table.  Equally, I think it’s incredibly important that when someone is standing at a bar, the view they have of equipment and backbar fittings sets the right tone.

 “我希望客人在环顾酒吧四周或看向厨房时,所见到的设备能够体现我们的精神。我们一直努力做到平稳运营而设备,包括设备的外观,是运营中非常重要的部分。”

 “I want customers to be able to look over the bar or into the kitchen and see equipment that reflects our ethos.  We’re trying to achieve a slick operation and the equipment, including the way it looks, is an incredibly important part of that exercise.”

当然这不是说只有外观是重要的,“我们营业收入的60%来自于食物” 菲利普说。“食物的品质是至关重要的,同样能将食物保存在适当的温度也一样重要。在繁忙的场所,雪柜会不停地被打开,关闭。The Northgate是一个维多利亚时期的建筑,而我们曾担心的一点是雪柜的散热---我们需要确保雪柜在我们所能给到的通风条件下能高效地工作。所以我们做了一系列的测试来确保设备真正能够维持需要的温度。精确(Precision)在那些测试中给了我们极大的帮助。”

It’s not just looks that are important, of course.  “60% of our revenue is from food,” says Philip.  “Quality is vital and so is maintenance of food at the right temperature.   We tend to have busy sites, which mean the fridges are being opened and closed on a regular basis.  The Northgate is a Victorian building and one of our concerns with refrigeration was the flow of air – we needed to ensure that the fridges could work efficiently with the ventilation that we could give them.  So we did a series of tests to ensure that the equipment could actually maintain temperature.  Precision were incredibly helpful in helping us facilitate those tests.”

The Northgate的厨房有精确(Precision)的平台雪柜,在鸡尾酒吧里有饮料柜和冻杯柜。“在我们的第一个店-- The Packhorse Inn,我们决定在别人并不重视的领域中有所区别。所以我们在酒吧区域选择了精确(Precision)的设备。从那以后, 我们意识到了那些雪柜在外观上能给予了我们不同的感受。他们定下了基调。所以在接下来的几个店里,包括The Northgate,我们做了相同的选择。

The Northgate has Precision counters in the kitchen as well as bottle coolers and glass frosters in the cocktail bar.  “At our first site, The Packhorse Inn, we decided to differentiate ourselves in areas where others didn’t necessarily place importance.  So we went for Precision in the bar.  Then we realised the difference in appearance that those fridges give you.  They set the tone.  In subsequent sites, including The Northgate, we’ve done exactly the same thing.  

“我是产品premierisation的粉丝,产品premierisation是市场的趋势” The Northgate店里我们的焦点之一是鸡尾酒吧。我们想让我们的鸡尾酒菜单脱颖而出。而像精确(Precision)的冻杯柜就在饮料的展示这方面给了我们真正的帮助。如果客户认为你的产品好,他们会通过社交媒体帮你推广。最终客户在帮你做市场营销。”

“I’m a fan of the ‘premierisation’ of products that’s a big trend in the market. One of our focuses at The Northgate is cocktails.   We wanted our cocktail menu to stand out.  Equipment like the Precision glass frosters has a real impact in terms of drinks presentation.  If your customers think your product is great, they promote it via social media.  They end up doing your marketing for you.”

The Northgate是个大项目—实际上这栋建筑的内在都被毁坏了而厨房是单独重建的。雷哲.道森是道森设计工程的项目经理。“我们和雷哲一起合作过5个厨房项目” 菲利普说,“他理解我们作为一个企业所要做的事情。我们认为厨房设计和新建一个商用厨房更可能是一种艺术而不是一门技术。”

The Northgate was a huge project – effectively the building was gutted and the kitchen was a major development in its own right.  Reg Dawson of Dawson Design Projects was project manager.  “We’ve done five kitchens with Reg,” says Philip.  “He understands what we’re trying to do as a business.  I think kitchen design and the execution of a new build of a commercial kitchen is probably an art rather than a science.”  

菲利普从2012年创立栗宝集团(The Chestnut Group)起,就一直和精确(Precision)合作。“在我们刚创立时,精确(Precision)就乐于与我们合作。没有什么比价值10,000英镑的雪柜在场地未完工就送达更糟糕了。精确(Precision)配合着我们不断变动的时间表交付设备,这对我们来说是莫大的帮助!同时,精确(Precision)还在我们安装雪柜的过程中起了很大的帮助作用—有一个订单我们甚至把门把手从一边换到另一边,他们在没有收取任何额外费用的情况下给予更换。”

Philip has been working with Precision since 2012, when he founded The Chestnut Group.  “When we first started out, Precision was happy to work with us.  There’s nothing worse than having £10,000-worth of fridges arriving on the building site when you’re not ready for them.  They were incredibly helpful in ensuring that the delivery of their equipment ran to our timeline – which was often a moving timeline!  They were also helpful in how we set the fridges up, during the course of one order I think we even changed the door handles from one side to the other side, and they accommodated that without any extra cost.

“我非常感谢精确制冷(Precision)对客户细节的一丝不苟和一直以来对我们的周到服务。”

 “That attention to customer detail is something I’m very grateful for.  They’ve always taken the time to look after us.”